MarketingProfs Marketing Strategy Master Class Lesson: Defining Your Market

First Things First: Defining Your Market

This lesson covers the essentials of conducting a broad view of the market. You'll learn to recognize where future competitors might come from, spot barriers to entry, and take the long-view of your product over the entire product category life cycle. You'll also learn how to define the market and what happens if you don't get it right (hint: it's not good).

LENGTH: 20:58 minutes

This lesson is part of MarketingProfs Master Class

Marketing Strategy: Finding a Sustainable, Differential Advantage

If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. LEARN MORE

Level-up your subscription and GO PRO for access to this and all future Master Classes. Plus, PRO-exclusive webinars, our full course catalog, a personal concierge, and more.

GO PRO FOR $279 BUY MASTER CLASS FOR $235

OUR EXPERTS

YOUR INSTRUCTOR: Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

GO PRO TODAY!