The Power of SEO: Attracting Customers... Organically!

Search Engine Optimization may not be your thing, but it should be, and not just if you're one of those marketing or IT techies. In this lesson, you'll learn the key differences between SEO and paid search (hint: it's the difference between advertising and content on the web). Plus, you'll discover how SEO works within your long-term marketing plans to drive visitor action.

LENGTH: 16:52 minutes

This lesson is part of MarketingProfs Master Class

The Art of Being Found: SEO for (Non-Techie) Marketers

Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. LEARN MORE

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OUR EXPERTS

YOUR INSTRUCTOR: Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.

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