B2B podcasting is hot. But creating a show that is both entertaining and informative is typically beyond the expertise of most organizations.
In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.
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Bob Knorpp is host of The BeanCast Marketing Podcast and Ad Age Outlook. In his 20-years of marketing, he has created award-winning campaigns for Novartis, Mars, Syngenta, Boehringer-Ingelheim, Wachovia and others. Bob is a member of the International ECHO Awards Board of Governors and is president of The Cool Beans Group, a marketing consultancy based in Greensboro, NC.
