Content. It's why they visit and why they convert—or don't. Content plays a part in each and every step of your funnel. So, how's it working on your site? How do you measure the impact of your content? Can you create content that converts visitors into leads?
In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process as well as each stage in the funnel. We'll cover how content affects the conversion funnel, from high-ranking blog posts to the thank you page after the thank you page, and share which topics and types of content attract and engage visitors.
THIS WEBINAR FEATURES:
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
Get more of Andy in Boston at MarketingProfs B2B Forum! Catch his live workshop, AI for B2B Content and Lead Generation, with an All-Access pass. Use code ANDY to save $150 today!
