Choosing a name is one the most challenging branding tasks. A great brand name sets the tone for your business, makes your products and services more memorable, desirable, and referable, and helps you connect with your customers. It can also make your brand sticky.
In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
THIS VIDEO TUTORIAL FEATURES:
Jeremy Miller is a brand builder, keynote speaker, and president of Sticky Branding, a brand-building agency. Jeremy helps companies stand out, drive sales, and grow sticky brands. He's also the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
, a Globe and Mail Bestseller.
, a Globe and Mail Bestseller.
