Small businesses face one of the most difficult challenges in marketing—never having enough resources. With small budgets and small staffs, the limitations are endless and the pitfalls enormous. There's never enough time to do real market research, never enough money to hire the right individuals, and never enough resources to determine if what was done was successful and worth repeating
In just 10 minutes, we'll show you how to overcome these social marketing challenges and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts.
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Guy R. Powell is president of demandROMI, a marketing ROI and effectiveness consulting firm. You can reach him via www.demandromi.com or directly at gpowell@demandromi.com.