Marketing, like any relationship, takes time, energy, and effort. And, like developing relationships, marketers need to stop thinking about how to "get" customers and start thinking about how to "give"—by creating, connecting, and conversing (which leads to converting). Instead of marketing spending, the healthier approach is to think about investing in the life of your marketing.

In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested.