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Take 10: How to Map Your Skills to Boost Your Content Project Success

Presenter:
Melissa Breker
Released:
Fri, Jun 27, 2014
Length:
10 minutes
Top

Content marketers and strategists share similar skills in creating content, but apply them in different ways. For example, some content plays to our emotions, while other content gives us the facts.

In just 10 minutes, you'll learn which skills and character traits you can map to your content projects to boost their effectiveness. You'll walk away with tools, tips, and tricks to use in your content marketing efforts, as well as the knowledge of which pitfalls to avoid.

Presenter

Melissa Breker is a founding partner of Content Strategy Inc. She has more than 10 years of experience leading marketing, content strategy, and social media projects for agencies and large corporations. Melissa teaches content strategy, usability, and information architecture at Langara College and is passionate about connecting people and making a difference through content strategy.

Who Should Attend?

Content marketers and content strategists, or any marketer responsible for producing content.

What Will You Learn?

  • Which skills are needed for content marketing success
  • How to map your skills to content strategy
  • How to build your skills to support content initiatives

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Content, Content Marketing, Content Strategy, Take 10

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