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Using Buyer Personas to Make an Impact on Your Marketing ROI

Presenter:
Adele Revella
Moderator:
Jennifer Kelly
Broadcast:
Thu, May 15, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 3.5 star(s)
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You're using buyer personas. But are they leading to more effective messaging, content marketing, and campaign strategies? Has your investment in personas resulted in higher quality leads or sales and marketing alignment on a plan to improve conversion rates? They should be.

Despite widespread adoption of buyer personas, many B2B marketers still struggle to define, defend, and deliver game-changing marketing strategies and tactics. They're struggling under the weight of too many buyer personas and not nearly enough actionable insight.

In this PRO seminar, we'll cover a practical plan to ensure that your buyer personas have a direct, measurable impact on marketing ROI.

Presenter

Adele Revella is the author of The Buyer Persona Manifesto and co-author of For Compelling Content, Let Your Buyers Be Your Guide. She has seen the buyer persona discipline from all sides: executive, consultant, trainer, and entrepreneur. She is president of the Buyer Persona Institute, and leads buyer persona workshops and global research teams to ensure that marketers know how to persuade buyers to choose them.

Who Should Attend?

B2B marketing professionals who use buyer personas and want to know how to apply them to marketing decisions

What Will You Learn?

  • How to build a value proposition guided by insights on what your buyers want to hear
  • How to develop a content marketing plan that distinguishes your approach to solving the buyer's problem
  • How to motivate sales people to prioritize marketing-generated leads
Content Marketing, Marketing Strategy, Personas, Value Propositions

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