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Take 10: How to Select Images That Make Your Marketing More Effective

Presenter:
Dan Hill
Released:
Fri., Jul. 1, 2011, 11am ET (8am PT)
Length:
10 minutes
Top

Studies have proven that one-fourth of a person's brain is devoted to processing visuals. With that much brainpower in the mix, you need to know how to reach your audience visually. It's critical that you understand the sweet spot of any image, the pitfalls of poor editing, how to pace your pictures, and what exactly goes into creating an engaging scene. You should also know just how much time your audience will need to properly take in your images.

In this Take 10, Dan Hill, an expert in consumer and employee behavior, uses insights provided by eye-tracking studies to explain why certain images have such tremendous impact. He shows you what makes for captivating images, offers colorful examples of brilliant ads, and shares practical tips on connecting with your audience through visuals.

Presenter

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior. He has authored several books on the subject including, most recently, About Face: Ten Secrets to Emotionally Effective Advertising. Dan heads up Sensory Logic, an "emotional insights consultancy," and his work has been highlighted in Malcolm Gladwell's Blink as well as in The New York Times, The Wall Street Journal, and USA Today.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • The 7 rules for eye-capturing images
  • How to identify the sweet spots of visuals
  • The risks of excessive pacing
  • How viewers perceive an authentic smile vs. a false one
  • The dangers of extremes in advertising

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips, Take 10

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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