It's a website. You can put anything there. But should you? Press releases, bad stock photography, PDFs, and accidental cat videos are just a few of the crazy things people add to their sites, often without a thought for the consequences.
In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!
THIS WEBINAR FEATURES:
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
Get more of Andy in Boston at MarketingProfs B2B Forum! Catch his live workshop, AI for B2B Content and Lead Generation, with an All-Access pass. Use code ANDY to save $150 today!
