Studies report marketers are challenged to create a variety of engaging content on a consistent basis. At the same time, the rise of ad blocking technology and buyer distrust of brand communications has created significant challenges. How can marketers scale quality content creation while increasing reach and engagement?
In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience. You'll leave with practical ways to develop an influencer community and learn to put those relationships to work encouraging compelling content.
FREQUENTLY ASKED QUESTIONS
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How much does it cost to register for a webinar?
Zilch. Zero. Nada. So long as you're a MarketingProfs subscriber (yes: even a free subscriber), all of our webinars are free—upcoming live events and our full library of on-demand webinars that were previously only available to PRO. But you do need to register to attend.
But if this webinar is now free, why do I have to register?
Our webinars may be free, but they're only available to subscribers. For upcoming events, we need to keep tabs on the number of people to expect on broadcast day because seating is limited. Plus, if a webinar is sponsored we're obligated to provide them with registrant info—and we need you to acknowledge that you understand this is a condition of registering (we like to keep things transparent, after all).
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The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed into the site, select the "Watch" button from the webinar description page. Or, you can play it from your Learner Dashboard... all of the webinars you're registered for will be listed in the "My Events" list. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.
What if I miss the live webinar?
No problem; we've got you covered. Learning doesn't take place in one place at one time, and while we only broadcast our webinars live once, we record all of them so you can watch later... whenever you want from wherever you are (provided you've got a solid Internet connection). Register now and we'll send you a note when it's available on-demand.
