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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.

CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.