What subject lines work best for cold emails?
| Answer: When it comes to cold emails, the subject line is one of the most important elements. It needs to be catchy and attention-grabbing, while also conveying the purpose of the email. Here are some tips for crafting effective cold email subject lines: 1. Keep it short and sweet. Your subject line should be concise and to the point. Try to keep it under 50 characters so that it doesn't get cut off in the recipient's inbox. 2. Use action words. Words like “discover”, “unlock”, and “unveil” can help grab the reader's attention and make them more likely to open your email. 3. Personalize it. If you have the recipient's name, use it in the subject line to make it more personal and increase your chances of getting a response. 4. Be creative. Try to come up with something unique that will stand out from all the other emails in their inbox. |
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Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the offer. The third has great content and great design—but gets not-so-great results. Our third entrant—by all accounts the creative "winner"—in fact loses, because all three emails came from the same company and hit the inbox on the same day. There's a message here.
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Six Email Marketing Reminders
ArticleWhen you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your email marketing efforts.
