FAQ Topic: Pricing

Question: Why do we see 9's used at the end of so many prices - like $.99 rather than $1.00?

Question: I have a new product, but I don't know how to price it. Where do I start?

Question: How do I calculate the price elasticity of my product in a marketing plan?

Question: Do I have to price my product low to gain sales?

Question: How do I determine a price for my product?

Question: What are the suitable pricing strategies for the introduction level of the product life cycle?

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