How to adress rational thinking customers with creative ideas?

When it comes to appealing to rational thinking customers, it's important to present them with creative ideas that are backed by solid logic and reasoning. This means providing them with clear and concise information about the benefits and value of your product or service, as well as any data or evidence that supports your claims. It's also important to address any potential objections or concerns they may have, and offer solutions or alternatives that demonstrate your understanding of their needs. By combining creativity with rational thinking, you can effectively capture the attention and trust of these customers and persuade them to take action.