Fulfillment After Conversion

Sale is made. Job is done. Or is it? How do you increase the chances of a second sale... or (better yet) a long and beneficial customer relationship

In this final session, we'll look at what it takes to craft a world-class post-conversion experience. We'll walk through the methods and strategies you can use to keep your customers satisfied. Because a happy customer is more inclined to make second and third purchases.

Plus—we'll set it all up for automation, so maintaining your ongoing relationship doesn't slow you down.

At the end of the hour, your workbook will be full of ideas for post-conversion fulfillment, tricks for implementing it in your marketing automation systems, and a map for post-purchase customer happiness.

In this session, you'll learn about:

• The power behind fulfillment and customer lifetime value (CLV)
• Improving CLV through effective follow-up
• Techniques to nudge sales intent behavior after the initial purchase
• Fulfillment campaigns and nudging behavior that you can automate

Join Kenda Macdonald for all four sessions of this live, interactive Score, Plan, Convert: Demand Generation Working Webinar Series. Be sure to register for each webinar individually.

Please be ready with your webcam, mic, and workbook so you can participate in class activities.