IF YOU WANT TO RANK, YOU NEED TO INNOVATE.
Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win.
But if you want to find the big blue ocean opportunity, you need to break free of the "same tools, same insights!" Sound good? Then this B2B Backstage is for you.
Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.
You'll walk away knowing how to:
- Avoid the content "best practices" trap your competitors are following and use your own data
- Use Google's "People also ask" to write the content people want
- Find wasted spend in your PPC accounts to fund writing the content you actually need
THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO !
WHAT DO YOU GET WHEN YOU GO PRO?
- PRO-exclusive webinars on forward-thinking topics
- Our complete course catalog
- Master Classes
- B2B Forum Online
- A vibrant subscriber-only Facebook group
THIS PRO WEBINAR FEATURES:
KEYNOTE
Wil Reynolds is the founder and director of digital strategy at Seer Interactive. He's helped Fortune 500 companies develop SEO strategies since 1999 and leverages "Big Data" to break down silos between SEO, PPC, and traditional marketing.
HOSTED BY
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
