This is an intervention: We need to have a heart-to-heart about your email newsletter.
The rumblings you're hearing are true: Email newsletters have made a massive comeback, especially in these strange Covid times we find ourselves doing business in.
Yet many brands struggle to differentiate. Their companies dismiss them as old-school. Un-sexy. And what they publish is a little... {stifles yawn}.
So the question is: Do your customers clear their schedules to read your newsletter?
For the past year, MarketingProfs' Ann Handley has been obsessed with elevating the profile of the humble newsletter. The past eight pandemicked months have only heightened that obsession: What's the real role of an email newsletter in Covid times? What goes into a must-read email newsletter? What do you leave OUT?
In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today.
Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have!
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KEYNOTE
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
