Content Marketing Friday Forum

EVENT AGENDA

• Content Hacks: Creating and Measuring Content at Scale

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  Don't burn out your team by trying to produce more content across more channels with the same resources.
  
  Instead, discover how leading brands have transformed their content operations through strategic multiplication frameworks, workflow optimization, and measurement approaches.
  
  This session gives you practical tactics—from content pillars and templatization to AI-assisted creation and effective measurement—to scale your content marketing efforts immediately.

  Join this session and learn how to:

  • Turn one piece of cornerstone content into dozens of assets—with minimal additional effort
  • Reduce production time by up to 65% without sacrificing content quality
  • Measure content effectiveness with clear connections to business outcomes

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  SPEAKER

  

  • Juntae DeLane
  • Founder & CEO
  • Digital Delane

  Juntae is a renowned digital strategist, thought leader, and influential voice in the marketing industry. As the founder & CEO of Digital Delane and host of The Brand Behavior podcast, he has established himself as a visionary in digital brand development.

• Hack Your Martech Stack: Mastering Efficient Content Marketing With Innovative Tools and Simplified Workflows

  TIME: 12:30pm–1pm LENGTH: 30 minutes

  Imagine a world where your marketing lifecycle is completely in sync with your technology and workflows, working together in beautiful harmony.

  Less stress. More marketing success. And it all starts with your martech stack.

  In this session, you'll gain ever-elusive knowledge on how to create more content and not feel overwhelmed as you scale your marketing programs—without adding more resources. Making the small changes you'll learn about will have a massive impact on your marketing success.

  Join us to discover how to:

  • Bring harmony to your martech stack and workflows to make your content lifecycle always run smoothly
  • Reimagine your existing martech stack to get better results out of your existing technology
  • Get more bang for your content buck with small workflow changes that have an outsized impact

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  SPEAKER

  

  • Ariana Keil
  • Sr. Growth Marketing Manager
  • Canto

  Ariana is the Sr. growth marketing manager for Canto. With a background in B2B sales and marketing, she has a passion for GTM strategies that holistically target the entire buyer's journey. Ariana believes in the power of content to drive engagement and build brand equity.

• The A.R.T. of Content Marketing

  TIME: 1:15pm–2pm LENGTH: 45 minutes

  It seems counterintuitive... but by producing content, are marketers failing to communicate with clients—and missing the mark on what the C-suite wants most?

  The C-suite understands A.R.T.: Awareness, Revenue, and Trust.

  Does your brand's content deliver on this cute acronym, or does it fall apart when marketing meets the real world? And, with the rise of generative AI, is content marketing still relevant?

  In this session, Ian Truscott gives practical advice on communicating with clients—and (crucially) selling stuff—by creating A.R.T. with your content.

  Join this inspirational and practical session to discover:

  • What A.R.T. really means and how your content can create A.R.T. that sells
  • Successful tactics for ARTful content marketing that meets C-suite expectations
  • How AI impacts content marketing: can you create A.R.T. with AI?

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  SPEAKER

  

  • Ian Truscott
  • Founder
  • Rockstar CMO

  Ian is a four-time CMO and trusted adviser to B2B tech companies, drawing on the knowledge he gained as a techie, product manager, and CTO before switching to consulting, analyst, and senior agency roles. Ian believes that marketers must create A.R.T. (Awareness, Revenue, and Trust).