Website Optimization Friday Forum

EVENT AGENDA

• Timeless Tips: How to Write & Design a Compelling Landing Page

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  Whether your goal is to increase the conversion rate of an existing landing page or to create one from scratch, this presentation is for you.
  
  In this session, you'll discover proven copywriting techniques, high-converting design principles, and the psychology behind what makes people read, click, and convert. You'll see the strategies top marketers, copywriters, and newsletter operators use to capture attention, conjure desire, and compel action. And you'll walk away with a template and set of steps you can follow to start writing—and converting—immediately.

  Join Eddie Shleyner, founder of VeryGoodCopy, to learn how to:

  • Design and write a powerful "hero" section
  • Differentiate your product or service from competitors
  • Create an overwhelming sense of trust and credibility with your visitors

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  SPEAKER

  

  • Eddie Shleyner
  • Founder
  • VeryGoodCopy

  Eddie is a copywriter, content marketer, and former copy chief at G2.com. In 2018, he launched VeryGoodCopy, a newsletter about copywriting and creativity. With millions of readers each year, VeryGoodCopy is among the most respected persuasion resources online.

• Top Three Myths in Website Optimization (And How to Fix Them)

  TIME: 12:30pm–1pm LENGTH: 30 minutes

  Are you wasting time by optimizing the wrong things, testing too slowly, and ignoring valuable data?

  The best performing brands focus on making the right changes, quickly.

  In this session, Guy Yalif (Chief Evangelist at Webflow) uncovers how top brands use AI-powered optimization to drive strategic growth.

  He'll also reveal the 3 biggest myths in website optimization, and present a practical playbook you can use to deliver engaging experiences and measurable business results.

  Join Guy to discover:

  • The 3 biggest web optimization myths that lead marketers to waste time and effort
  • How to use AI to deliver more revenue, more quickly, than traditional testing methods
  • The practical optimization playbook you can use immediately to turn your website into a revenue-driving machine

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  SPEAKER

  

  • Guy Yalif
  • Chief Evangelist
  • Webflow

  Guy is a B2B marketing executive with over 20 years of experience leading at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. Currently Guy is Webflow's Chief Evangelist, helping marketers use AI to drive revenue on websites and across digital advertising.

• The Science of Persuasive Messaging Using AI and A/B-Testing

  TIME: 1:15pm–2pm LENGTH: 45 minutes

  It's difficult to write in different voices for the various audiences coming to your site. And if your website copy isn't just right, you'll struggle to get visitors to convert. Until now.

  Today, AI can pretend to be any kind of visitor you want and speak in their voice. The trick is to accurately communicate the type of copy you want via your prompts. In this session, Brian will show you how to create accurate, testable, persuasive copy that speaks to four types of prospects coming to your site. He will then show you how to test those messages on your homepage, your landing pages, and your e-commerce product pages.

  Join Brian to discover how to:

  • Effectively model your AI prompts to address different market segments
  • Target your ideal customer profiles with persuasive copy
  • Design A/B-tests of your messaging and layout

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  SPEAKER

  

  • Brian Massey
  • Founder
  • Conversion Sciences

  Brian is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. Since 2007, Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker and the host of the Intended Consequences podcast.