EVENT AGENDA
-
Hero Building: The Easiest Way to Start Writing a Remarkably Persuasive Landing Page
In this practical and easy-to-follow session, experienced direct-response copywriter Eddie Shleyner will walk you through the structure and psychology behind the almighty "hero" section—the first and often most critical part of any conversion-focused landing page.
Eddie will break down his proven template step by step, explaining the role of each element in a way that's clear and actionable, so that you'll be able to apply this approach immediately! Whether you're starting from scratch or looking to improve an existing page, what you learn inside "hero building" will potentially transform your response.In this session, you'll discover:
- What a kids' cereal box can teach you about writing conversion copy that works on adults
- The unspoken first job of any high-converting landing page (and why skipping it kills clarity and conversions)
- The "freaky" economics of why most CTAs fall flat—and how to engineer one that triggers action almost instantly
SPEAKER
- Eddie Shleyner
- Founder
- VeryGoodCopy
Eddie is a copywriter, content marketer, and former copy chief at G2.com. In 2018, he launched VeryGoodCopy, a newsletter about copywriting and creativity. With millions of readers each year, VeryGoodCopy is among the most respected persuasion resources online.
-
Top Three Myths in Website Optimization (And How to Fix Them)
Are you wasting time by optimizing the wrong things, testing too slowly, and ignoring valuable data?
The best performing brands focus on making the right changes, quickly.
In this session, Guy Yalif (Chief Evangelist at Webflow) uncovers how top brands use AI-powered optimization to drive strategic growth.
He'll also reveal the 3 biggest myths in website optimization, and present a practical playbook you can use to deliver engaging experiences and measurable business results.
Join Guy to discover:
- The 3 biggest web optimization myths that lead marketers to waste time and effort
- How to use AI to deliver more revenue, more quickly, than traditional testing methods
- The practical optimization playbook you can use immediately to turn your website into a revenue-driving machine
SPEAKER
- Guy Yalif
- Chief Evangelist
- Webflow
Guy is a B2B marketing executive with over 20 years of experience leading at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. Currently Guy is Webflow's Chief Evangelist, helping marketers use AI to drive revenue on websites and across digital advertising.
-
The Science of Persuasive Messaging Using AI and A/B-Testing
It's difficult to write in different voices for the various audiences coming to your site. And if your website copy isn't just right, you'll struggle to get visitors to convert. Until now.
Today, AI can pretend to be any kind of visitor you want and speak in their voice. The trick is to accurately communicate the type of copy you want via your prompts. In this session, Brian will show you how to create accurate, testable, persuasive copy that speaks to four types of prospects coming to your site. He will then show you how to test those messages on your homepage, your landing pages, and your e-commerce product pages.
Join Brian to discover how to:
- Effectively model your AI prompts to address different market segments
- Target your ideal customer profiles with persuasive copy
- Design A/B-tests of your messaging and layout
SPEAKER
- Brian Massey
- Founder
- Conversion Sciences
Brian is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. Since 2007, Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker and the host of the Intended Consequences podcast.
SPONSORED BY:
KEY DETAILS
- Date: On-Demand — Access anytime!
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Writing, Demand Generation, Websites
- Price: $0
