EVENT AGENDA
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The 5 Video Strategies Every B2B Marketer Needs to Dominate in 2025
Video isn't optional anymore—it's the most powerful tool in your B2B marketing playbook! But releasing random videos isn't enough.
In this high-energy, no-BS session, you'll learn how to create strategic, high-impact video content that guides your buyers, boosts engagement, and drives real revenue. If you're ready to turn video into your #1 marketing asset, this session is for you!
Join George to discover how to:
- Map video content to every stage of the buyer's journey, moving prospects seamlessly from awareness to purchase
- Turn one long-form video into 10+ pieces of content that work across multiple platforms with the "Content Confetti" method
- Start winning with B2B video using the exact action plan you can implement immediately
SPEAKER
- George B. Thomas
- Chief HubSpot Helper and Owner
- Sidekick Strategies
George is the Chief HubSpot Helper and owner of Sidekick Strategies, a HubSpot Partner Agency. He helps businesses grow with the right HubSpot tools. His team is focused on effective HubSpot implementation, fostering curiosity and innovation to drive success.
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Telling Stories in Audio and Video: Scriptwriting Tips for Better B2B Videos
A strong script is the foundation of any effective B2B video, helping you communicate clearly and connect with your audience.
In this session, we'll explore the foundations of strong scriptwriting for B2B videos that balance clarity and creativity, engage decision-makers, and support your overall marketing strategy. Whether you're just starting out or looking to refine your skills, you'll leave with fresh ideas and techniques to make your next B2B video more engaging and impactful.
Join Sarah to discover how to:
- Craft compelling hooks that grab attention and set the tone for your video
- Structure your script for clarity and logical flow to ensure key messages resonate
- Balance creativity with professionalism to connect with B2B audiences
SPEAKER
- Sarah Greesonbach
- Founder
- B2B Writing Institute
Sarah is a teacher and business coach, and the founder of B2B Writing Institute. Since 2013, Sarah has operated B2B Content Studio, writing for agencies and Fortune 500 technology companies in the HR, retail and e-commerce, and higher education space.
KEY DETAILS
- Date: March 14, 2025 — 11:30 AM ET
- Sessions: 2 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Advertising & Promotions, Marketing Content
- Price: $0
