CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Connected TV (CTV) advertising is no longer just an awareness channel. It's a high-precision tool for B2B marketers who know how to use it. But because of fragmented supply, frequency challenges, and the complexity of reaching niche audiences, it's easy to make costly CTV ad mistakes.

Get the insights and tools you need to make CTV a measurable, high-performing part of your B2B marketing strategy.

In this deep-dive tactical session, we'll go beyond the basics and focus on advanced CTV ad targeting, optimization, retargeting, and measurement strategies that drive real results.

Join this webinar and discover how to:

  • Reach the right B2B audience with advanced targeting and retargeting strategies
  • Optimize ad delivery and performance to maximize efficiency and impact
  • Effectively measure ad success and gain insights to further refine your CTV strategy

THIS SPONSORED WEBINAR FEATURES:

Jay Pezzoli

Jay Pezzoli has a decade of experience in programmatic advertising and has spent the last four years specializing in connected television (CTV) at StackAdapt. His expertise helps ensure clients have access to the forefront of CTV capabilities and innovations.

SPONSORED BY:

Sponsored by StackAdapt
StackAdapt is a leading multichannel programmatic ad platform where cutting-edge machine-learning meets superior user experience. With StackAdapt's technology, ad buyers efficiently plan, execute, and manage data-driven campaigns across all devices and publishers.
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KEY DETAILS

  • Date: February 27, 2025 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Jay Pezzoli
  • Sponsor: StackAdapt
  • Topic: Advertising & Promotions, Demand Generation, Measurement & Analytics
  • Price: $0

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