Beyond Email: Tips to Get the Most Out of Marketing Automation

Most marketers underuse their marketing automation tools, applying automation only to simple email nurture flows. It's not intentional—it's just what happens when busy marketers are stretched thin.

And although 95% of marketers say that they know how important multichannel is for targeting, only 73% have a multichannel strategy in place (Invesp).

Yet companies with extremely strong multichannel engagement generate a 9.5% increase in annual revenue, on average (Porch Group Media).

In other words, you may be missing out on efficiencies and revenue that automation can provide. In this free webinar, Ortto VP of Customer and Operations Bridie Easton reveals how to get more out of marketing automation without adding hours to your week.

She'll also share automation tips and tricks to build a better customer experience on every channel and at every stage of the buying cycle.

You'll discover how to:

  • Buy back hours of your time every week with streamlined operational workflows
  • Build a customer-centric business through an internal-notification process
  • Take advantage of little-known automation features that offset automation overload

THIS SPONSORED WEBINAR FEATURES:

Bridie Easton

Bridie Easton is an accomplished customer experience leader with 10+ years in the B2B SaaS space. She is customer and operations VP at Ortto, where she oversees customer success, support, marketing, and operations.

SPONSORED BY:

Sponsored by Ortto
Ortto gets your customer data, marketing automation, and analytics working together in a platform underpinned by AI. With Ortto, you can execute data-driven marketing campaigns with ease.
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KEY DETAILS

  • Date: February 18, 2025 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Bridie Easton
  • Sponsor: Ortto
  • Topic: Demand Generation, Martech, Communications
  • Price: $0

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