The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Your email list is the foundation for sales success. But beware—your email program is always at risk!

A study of 10 billion email addresses reveals that your email lists may contain up to 28% fake, outdated, or decayed addresses. When you send emails to those low-quality addresses, it harms your deliverability, ROI, and reputation—leaving you wondering why your email marketing results aren't improving.

Join Brian Minick, chief operating officer at ZeroBounce, to explore why contacts abandon email addresses, get tips to combat list degradation, and learn steps to protect your database year-round.

In this session, you'll discover:

  • ZeroBounce's exclusive insights into the lifecycle of email addresses
  • Strategies to safeguard your email lists in 2025
  • Database hygiene steps that improve email deliverability and raise your email ROI

THIS SPONSORED WEBINAR FEATURES:

Brian Minick

Brian Minick is the chief operating officer at ZeroBounce and an email deliverability thought leader. He has 15+ years of experience in tech and marketing, and he is passionate about helping businesses reach the inbox, avoid the spam folder, and drive email ROI.

SPONSORED BY:

Sponsored by ZeroBounce
ZeroBounce is an award-winning email deliverability platform that helps 400,000+ customers reach the inbox. Its suite includes 99%-accurate email validation, warmup, DMARC and blacklist monitors, and email testing. With 23 billion+ emails validated, the team aids businesses of every size and industry.
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KEY DETAILS

  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Brian Minick
  • Sponsor: ZeroBounce
  • Topic: Martech, Communications, Email Marketing
  • Price: $0

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