The People vs. the Editorial Calendar

For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default.

Everyone "knows" you have to publish content consistently if you want to win that sweet organic traffic...

Or do you?

Your honor, venerable members of the jury, it is our intent to present irrefutable evidence to convince you beyond a reasonable doubt that this old-fashioned way of thinking has no place in today's marketing!

Join Ryan Brock, Chief Solution Officer at DemandJump, best-selling author, and improvisational prosecutor as he presents his arguments on this slam-dunk case.

By the end of this trial—er, webinar—we intend to explore the following:

• The place of the editorial calendar in the workflows of modern marketers
• The reasons marketers say things like "we publish on Tuesdays" and why those reasons don't stand up to scrutiny
• What last year's Google leak has to say about editorial calendars
• The factors that should take precedence over a calendar when publishing SEO content