AI Friday Forum

EVENT AGENDA

• Practical AI: Tools and Tactics for the AI-Enabled B2B Marketer

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  AI promises huge creative and productivity gains for marketers—but who has the time to test all the new applications of AI? What you need is a short list of proven AI tactics you'll use every day to accelerate your marketing and your career.

  Join AI marketing expert Dale Bertrand as he explores hands-on, proven strategies to enhance your marketing productivity, creativity, and results on every marketing channel. He'll even cover swiping your competitors' best creative ideas with AI.

  Join this session to discover:

  • Specific AI tools you can use right now to boost productivity in email, content, and social media marketing and advertising
  • Effective AI marketing strategies, backed by real-world case studies
  • AI automation techniques to streamline common marketing tasks and free up your time

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  SPEAKER

  

  • Dale Bertrand
  • Founder and President, Fire&Spark
  • @Fire&Spark

  Dale has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, and Exxon Mobil. Today, Dale applies his grad school work in AI to search engine marketing.

• AI Brainstorming Magic: Generate Winning B2B Content Ideas in Minutes

  TIME: 12:30pm–1:15pm LENGTH: 45 minutes

  Skip the blank page and unlock a flood of targeted B2B content ideas using generative AI—and reach your audience in new ways!

  In this hands-on session, Lisa Peyton reveals strategic uses of AI for forward-thinking content marketers looking to accelerate their ideation process. You'll learn quick prompting techniques to generate engaging topics, headlines, and angles that resonate with your business audience.

  Join this session to:

  • Master prompt engineering for rapid B2B content ideation
  • Transform basic topics into compelling content angles for serial content and marketing campaigns
  • Evaluate and refine AI-generated suggestions for maximum impact so you can reach business audiences in new ways

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  SPEAKER

  

  • Lisa Peyton
  • Emerging Technology & Strategic Communications Professor, University of Oregon
  • Author, Decoding Generative AI

  Lisa is equal parts bleeding-edge technologist, passionate educator, and data-driven strategist. As a professor of emerging tech and strategic communications, she uses psychology and a deep understanding of digital channels to help brands emotionally connect with customers.