EVENT AGENDA
-
NEW! 2025 Email Tactics That Are Game Changers!
If you're trying to increase open rates, send more email, and understand new trends—you're in the right spot!
Discover small changes that can make a BIG impact and take your email marketing campaigns to the next level. From subject line tweaks to securing more clicks and conversions, you'll gain insight into quick wins to implement into your campaigns today! Jay Schwedelson guides you through the latest best-practices to crush your email marketing in 2025.Join this session to discover:
- Subject line tips to increase open rates
- Ideal sending days/frequencies
- Major pitfalls to avoid
- Quick wins: CTA buttons, landing page content, and more!
SPEAKER
- Jay Schwedelson
- Founder, President & CEO, SubjectLine.com and Outcome Media
- @worldata
Jay is the founder of SubjectLine.com, the free subject-line rating tool ranked in the top 1% of all websites worldwide. He is also the president and CEO of Outcome Media, a multibrand marketing services company that includes GURU Events in its portfolio.
-
Shaping the Future: Email Deliverability Trends and Opportunities in 2025
2024 was a year of relentless disruption for email marketers. The new Gmail and Yahoo sender requirements, big changes to Microsoft filtering, and the introduction of Apple Intelligence all pitched new deliverability curveballs at often less-than-ready senders!
The bad news? This rate of change will only accelerate in 2025.
The good news? Many of these new challenges are also opportunities to improve inbox placement and program performance.
In this session, we'll gaze into Validity's crystal ball—and look at their global data—to predict the biggest trends shaping email deliverability in 2025, and how to harness them.
Join Guy to discover:
- Why email expiration dates might be coming in 2025
- What further evolution of the Gmail/Yahoo sender requirements might look like
- Tactics to adapt as Apple Intelligence reshapes email design and subscriber engagement
SPEAKER
- Guy Hanson
- VP of Customer Engagement, Validity
- @TrustValidity
Guy, VP of customer engagement at Validity, has worked with global businesses to improve their email delivery, engagement, and revenue for 20+ years. Known as an email and data thought leader, he shares his passion through insightful commentary.
-
Must-Have Flows: The B2B Email Automations That Make All the Difference
Let's break down the automated email flows that every B2B company should have.
We'll cover the most important flows, from the "where have you been all my life" welcome series to "baby come back" re-engagement campaigns that actually work!
Whether you're an email newbie or a seasoned pro, you'll walk away with actionable automation blueprints that make your inbox work harder than that office coffee maker. Your future self (and sales team) will thank you.
In this session, you'll get:
- The secret sauce behind a welcome series that doesn't suck (hint: it's not just saying "thanks for subscribing" five different ways)
- A plug-and-play automation blueprint that turns subscribers into customers (and keeps them coming back for more)
- Real-world examples of B2B flows that are having an impact on markets right now (because theory is nice… but results are better!)
SPEAKER
- Michael Barber
- Head of Global Marketing, Grow Schools
- @michaeljbarber
Michael is the head of global marketing and managing director, UK, at Grow Schools. He has worked on marketing, brand, and demand gen strategy for various brands, including Aptean, JLG, MeUndies.com, AXIS Lighting, Johnson & Johnson, Church & Dwight, and Hass Avocado Board.
SPONSORED BY:
KEY DETAILS
- Date: January 10, 2025 — 11:30 AM ET
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Customer Experience, Communications, Email Marketing
- Price: $0
