2025 Marketing Trends Friday Forum

EVENT AGENDA

• Breaking the 'Meh' Mold: Embracing the Valuable Friction of AI in Content Marketing

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative content ideas.

  Enter AI from stage left. The very tools created to unlock our creativity seem to be leaving us trapped in cycles of diminishing creativity.

  In this session, we'll explore how real companies are making sense of content marketing in an AI-influenced world, and how to reawaken the power of human insight in marketing by embracing "valuable friction."

  Join Robert Rose to:

  • Understand how to use AI and automation tools to amplify, not replace, your team's creative vision and strategic depth
  • Discover the importance of resisting "easy" solutions to nurture critical thinking, creative problem-solving, and meaningful engagement in your work
  • Learn ways to move beyond the maintenance mode of marketing to build a knowledge-rich, innovative team

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  SPEAKER

  

  • Robert Rose
  • Chief Strategy Officer at The Content Advisory
  • @robertrose

  For over 20 years, Robert has helped business leaders tell their stories more effectively. He has been a strategic consultant to 500+ companies, including Salesforce, SAP, and Anthem Insurance. His course on content marketing is the AMA's certification course.

• The 2025 Playbook: Unlocking Media Buying Success

  TIME: 12:30pm–1:00pm LENGTH: 30 minutes

  Marketers are navigating an explosive advertising landscape brimming with opportunity—and complexity. As AI redefines creativity and new channels reshape engagement, the demand for personalized, data-driven campaigns that adapt in real-time has never been higher.

  In this session, we'll explore actionable insights to future-proof your advertising. We'll consider ways to apply predictive insights, simplify your martech ecosystems, and master the art of multichannel strategies.

  Discover how to:

  • Target and personalize your advertising with AI-powered predictive insights
  • Tackle data silos with practical solutions for streamlining your martech stack
  • Find your audience in new, emerging channels so you can gain mindshare before your competitors do

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  SPEAKER

  

  • Christiana Marouchos
  • VP of Marketing at StackAdapt
  • @StackAdapt

  Christiana leads the global brand and corporate marketing efforts at StackAdapt, bringing 10 years of dedicated adtech experience to the forefront of the industry. She is committed to executing cutting-edge marketing strategies that deliver impactful results.

• AI + Advocacy: Your B2B Marketing Competitive Edge

  TIME: 1:15pm–2:00pm LENGTH: 45 minutes

  Want to know what really matters for B2B marketing success in 2025?

  Human connection. And when you activate your most enthusiastic customers, they'll share their memorable customer journey with others to drive your brand forward.

  Join Lauren Teague to understand how leading B2B companies are combining AI efficiency with human connection to transform customers into vocal brand advocates.

  In this session, you'll discover:

  • How to make AI an everyday tool for your marketing team (no matter your budget or technical expertise)
  • Practical ways to use your existing data to create memorable experiences that naturally spark word-of-mouth advocacy
  • The "Brand to Fan" framework that turns traditional B2B relationships into passionate brand advocacy, including real-world examples of B2B companies that have successfully built customer communities, driving referrals and revenue

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  SPEAKER

  

  • Lauren Teague
  • Marketing and Brand Strategist
  • @LaurenTTeague

  Lauren knows the secrets of turning customers into fans. She spent seven seasons as the voice of @PGATOUR, revolutionizing how professional sports engage with fans. Today, she's in demand helping B2B companies build authentic connections that drive word-of-mouth growth.