The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

Your lead generation efforts may have been successful this year, but many B2B marketers struggle to close sales, especially under Q4 pressures.

Join us to unpack the latest trends and strategies in B2B lead nurturing. Drawing from Predictiv's comprehensive 2024 survey of B2B marketers, we'll explore why 99% of marketers use data-driven strategies, yet only 1 in 3 feel confident in their nurturing efforts.

You'll hear real-world examples, actionable advice, and answers to your pressing questions about lead nurturing and conversion. We'll dive into:

  • Tapping into multiple data types, including intent data, to inform nurturing strategies
  • Creating effective, personalized content for different stages of the nurturing process
  • Engaging leads to accelerate sales conversions specifically for Q4 success

THIS SPONSORED WEBINAR FEATURES:

Lindsay O'Brien

Lindsay O'Brien, Director of Marketing at Predictiv, specializes in data-driven strategies and leading cross-functional teams to drive revenue growth. With 10+ years of B2B tech expertise in content, product, and demand gen, she leads global marketing and rev ops at Predictiv.

Katie Russell

Katie Russell, Director of Marketing, Aftermarket, at Vehlo, is a seasoned SaaS marketing leader and full-stack marketer, specializing in the development and execution of data-driven content strategies across all phases of the buyer journey.

Marin Sakhri

Marin Sakhri, VP of Marketing at Euno, has 20+ years of expertise in building brand and growth strategies. She's worked from Fortune 500s to startups and has a healthy obsession with scaling growth in emerging tech.

David Sim

David Sim, Head of Growth Marketing and Operations at RethinkFirst, is a data-driven growth marketer with 20+ years of experience in pipeline generation, integrated marketing channel optimization, and martech integrations. He specializes in driving pipeline growth across companies of various sizes.

SPONSORED BY:

Sponsored by Predictiv
Predictiv provides intent-powered prospecting and activation solutions for B2B revenue teams. Sales and marketing professionals trust our lead intelligence platform and demand programs to convert in-market buyers into customers faster than ever.
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KEY DETAILS

  • Date: October 31, 2024 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Lindsay O'Brien, Katie Russell, Marin Sakhri, David Sim
  • Sponsor: Predictiv
  • Topic: Marketing Content, Demand Generation, Measurement & Analytics
  • Price: $0

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