Email Marketing Friday Forum

EVENT AGENDA

• Convert With Emotion: How to Write Emails Your Audience Wants, Needs, and Converts To

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  All the AI, analytics, automation, and technologies in the world will never help you create high-converting email for your audience… if you're missing the one component that matters more than anything else in B2B marketing: emotion!

  Yes, emotions drive decisions—even in B2B. But what emotions work best in B2B, and what's the right way to use them?

  This session will reveal how to:

  • Get into your customers' heads and hearts so you understand why they buy from you
  • Collect meaningful insights that you can turn into high-converting copy
  • Craft high-converting B2B emails with her customer-first, step-by-step framework (including case studies and examples)

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  SPEAKER

  

  • Talia Wolf
  • Founder, Getuplift
  • @TaliaGw

  Talia is the founder of Getuplift, the CRO agency high-growth B2B brands trust to create customer journeys that convert. Using her customer-first CRO framework, Getuplift generates more leads, sales, and ROI for clients like Bitly, Sprout Social, and Atera.

• Balancing Brand With Demand: Your Next Marketing Channel Is Sitting in Your Inbox

  TIME: 12:30pm–1:00pm LENGTH: 30 minutes

  As customer expectations continue to rise, integrating every aspect of your communication is crucial for building a cohesive brand presence and driving demand.

  Yet in today's fast-paced communications landscape, one very valuable asset in your omnichannel strategy is often overlooked: your email signature.

  Though small, email signatures can play a significant role in reinforcing your brand and enhancing customer loyalty.

  In this session, you'll discover how to:

  • Create a unified customer experience to drive engagement and loyalty
  • Optimize your email signatures, making them a powerful part of your marketing
  • Implement five actionable steps to support your omnichannel presence with email

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  SPEAKER

  

  • Ashley Topping
  • Head of US Marketing, Exclaimer
  • @Exclaimer

  Ashley is the head of marketing at Exclaimer. With two decades of experience shaping B2B SaaS marketing strategies, Ashley has implemented a robust interlock process between Sales and Marketing, achieving a 60% increase in SQLs and a 30% increase in pipeline growth.

• Strategic Customer-First Emails

  TIME: 1:15pm–2:00pm LENGTH: 45 minutes

  When crafting a customer lifecycle, we hyper-focus on traditional touchpoints: the welcome email, the newsletter, the abandoned cart.

  However, that approach often overlooks the deeper, more meaningful interactions that relate to the unique customer lifecycle.

  Time to turn your casual subscribers into loyal, active users of your product. By shifting your focus to emails that align with user actions and behaviors, you can foster stronger engagement with your audience.

  Join this session to discover how to:

  • Uncover ideas and inspiration for event-triggered email campaigns
  • Personalize campaigns in new ways using customer data
  • Get stakeholders on board with emails that align with customer behavior

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  SPEAKER

  

  • Naomi West
  • Product Marketing Manager, Parcel
  • @useparcel

  Naomi is a career lifecycle marketer with a decade of experience in SaaS while consulting for e-commerce brand strategy. She loves to focus on automation and leveraging scalable touchpoints to build relationships without the creation of continual evergreen content.