EVENT AGENDA
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Seven Human-Behavior Hacks That Make Your Email Crazy Effective
Do you follow all the best-practices for email creation... but still don't get the response you want?
That's because today there's more to success than targeted lists, compelling offers, and perfectly executed creative.
Scientific research has proven that people don't operate in rational, considered ways. So to boost response, you need to tap into people's instinctive decision-making shortcuts!
In this information-packed session, you'll discover:
- 7 tactics that will get your target to open, read, and respond to your email—without even thinking about it!
- Under-the-radar prompts that send readers clicking in one direction… or another
- Numerous examples from various verticals, preparing you to create insanely effective emails that prompt the desired actions
SPEAKER
- Nancy Harhut
- Chief Creative Officer, HBT Marketing
- @nharhut
Getting people to take action is Nancy's specialty! Blending best-of-breed creative with decision science, Nancy and her teams have won over 200 awards for effective digital and direct marketing. She is the CCO of HBT Marketing and a frequent conference speaker.
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Why Email Deliverability Is Getting Harder
Deliverability has fallen, and spam filtering rates have shown a significant upward trend, since Gmail and Yahoo started enforcing their new bulk sender requirements.
But how are those changes impacting email senders like you?
Join Guy as he analyzes Validity's global reporting data to show the factors driving this increase in spam filtering rates. He'll also draw on recent conversations with Gmail, Yahoo, and Microsoft to explain what's happening.
You'll discover:
- Why average spam placement rates for marketing emails have doubled in 2024—and the best way email marketers can respond
- Common misconceptions (and the truth!) about the new sender requirements
- Insider tips—from Google, Yahoo, and Microsoft—to deal with this new deliverability challenge
SPEAKER
- Guy Hanson
- VP of Customer Engagement, Validity
- @TrustValidity
Guy, VP of customer engagement at Validity, has worked with global businesses to improve their email delivery, engagement, and revenue for 20+ years. Known as an email and data thought leader, he shares his passion through insightful commentary.
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[ENCORE PRESENTATION] How to Enhance Your Lead Nurture Journey
Getting leads is the first hurdle in sales and marketing… but nurturing and converting them is a challenge in and of itself. We know that new leads come with varying needs and requirements, yet many marketers fall short in the nurturing stage because they typically treat all leads the same.
Adeola Sole will cover strategic ways to enhance your lead nurture campaigns and journeys. She will also review a global ticketing platform's case study on using email to increase SQL numbers.
You'll learn how to:
- Segment your audience in different ways to increase response
- Convert leads to SQLs through email nurture campaigns
- Optimize your nurture strategies based on case study examples
SPEAKER
- Adeola Sole
- Founder, Strategy CRM
Adeola is a consultant, international speaker, and conference host. She runs Strategy CRM and partners with various global agencies. With 12+ years of experience managing complex email marketing strategies, Adeola enjoys sharing her knowledge with other marketers.
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