SEO Friday Forum

EVENT AGENDA

• How to Use Content Marketing and SEO to Fill Your Pipeline

  TIME: 11:30am–12:30pm LENGTH: 60 minutes

  Drive B2B leads with content marketing and SEO—from the first click to the final conversion.

  In this session, crowd favorite and veteran B2B marketer Andy Crestodina will uncover the most effective and modern content marketing methods to keep your pipeline full.

  This practical, hands-on overview will reveal the content types and methods that attract visitors, build trust, and convert.

  You'll learn:

  • How to create a content strategy—topics, formats, and promotional channels—that will work for your company
  • The most effective types of content you can use to attract and convert leads—and where influencers fit into the picture
  • How to weigh various search ranking factors to get more eyes on your content

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  SPEAKER

  

  • Andy Crestodina
  • Cofounder and CMO, Orbit Media
  • @crestodina

  Andy is a cofounder and the CMO of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1,000+ businesses. He's the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

• SEO for Revenue: Grow Your Business, Not Just Your Rankings

  TIME: 12:45pm–1:45pm LENGTH: 60 minutes

  Let's be honest: Improvements in search rankings don't always translate into sales.

  Yet most of us spend our SEO resources on improving our rankings and traffic.

  But what if you built your SEO content with conversion in mind… from the very beginning? Your organic traffic would be highly qualified to convert into sales.

  In this session, SEO specialist Dale Bertrand unveils his framework for developing content with conversion in mind every step of the way—from keywords to content development to publication.

  You'll learn:

  • Tactics and benchmarks for SEO content that converts in 2024
  • Page layouts and content formats you can use to better convert organic traffic
  • Keyword strategies and calls to action that improve your website's conversion

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  SPEAKER

  

  • Dale Bertrand
  • Founder and President, Fire&Spark
  • @Fire&Spark

  Dale has been an SEO specialist to Fortune 500 companies and VC-backed startups for two decades. He applies his academic work in computer engineering and artificial intelligence to search engine marketing. Dale also serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization.