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By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner.
What's a Digital Room? Imagine a deal-specific microsite that's designed for marketers to guide seller-buyer collaboration with the right content, messaging, and resources situationally. Join us and learn how this cutting-edge technology for marketers helps you collaborate with sales, analysts, and other stakeholders to drive results.
You'll learn how Digital Rooms help with three crucial marketing elements:
- Analyst Relations: Use Digital Rooms to streamline analyst briefings, foster deeper relationships, and secure valuable endorsements for your products
- Product Launches: Transform your product launches into immersive and interactive experiences, leveraging multimedia content and fostering real-time seller-buyer collaboration to leave a lasting impact on your audience
- Sales Content: Guide sellers to create deal-specific centralized hubs to showcase your content in the right manner—enabling efficient content distribution, intent tracking, and a more buyer-centric sales process
Deniz Olcay and Jake Miller of Allego will share best practices and hands-on tips for optimizing Digital Rooms to maximize engagement and ROI in your marketing efforts.
Whether you're a seasoned product marketer or a marketing enthusiast, this webinar will equip you with valuable insights to harness the power of Digital Rooms.
THIS SPONSORED WEBINAR FEATURES:
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Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.
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Jake Miller, Sr. Product Marketing Manager at Allego, joined the company after commercial launch to help establish Product Marketing and lead ongoing strategic use-case development and commercialization efforts. Passionate about sales performance, Jake incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach to product marketing at Allego.
SPONSORED BY:
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KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 60 minutes
- Presenter: Deniz Olcay, Jake Miller
- Sponsor: Allego
- Topic: Account-Based Marketing, Demand Generation, Martech
- Price: $0