YOU'RE INVITED TO...
The Everybody Writes 2 Book Launch Bash!
A Celebration of the Future of Writing in B2B Marketing
Writing, voice, and content matter more than ever for all of us in B2B marketing. Your brand needs to stand out and build trust in today's noisy, skeptical world. But instead of using our words, we often fiddle over fonts and diddle around design.
Writing matters.
So the question is: Are we embracing the opportunity to stand out? To build trust through our words? To create affinity with a unique voice?
MarketingProfs Chief Content Officer Ann Handley has spent the past year thoroughly gutting, renovating, and remodeling her bestselling book on marketing writing, Everybody Writes.
She took the original book down to the studs. Built a gorgeous addition. Installed a bouncy house in the yard... and is now buffing, polishing, and on October 25 releasing the all-new, better-than-ever, more-useful-to-you Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.*
(*It's also 10% funnier.)
Ann has been studying and thinking about how our writing has changed in recent years and what that means for us as marketers, copywriters, and businesses. Here at MarketingProfs for ONE TIME ONLY she'll share why all that matters to your future success.
Is this a book launch party?
A webinar?
Why not BOTH?!
You're invited to be our special guest.
In this exclusive event, you'll get inspiration and advice on:
- How to empower your own writing to use your voice in new ways
- How marketing writing has evolved in the past decade
- Why your skills matter to your brand (Hint: They're the real key to standing out in the Monsoon of Marketing.)
THIS WEBINAR FEATURES:
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Ahava Leibtag is the founder and owner of Aha Media Group, a healthcare content agency. She is passionate about providing clear content for people in search of healthcare information.
