EVENT AGENDA
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10 Tips for Creating Outstanding Content and Proving ROI to Your Boss
There's a difference between marketing with content and strategic content marketing. You need a strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present ROI.
Join Michael Brenner to learn 10 practical tips for any size B2B Marketing budget. He'll get right to the heart of content optimization and distribution strategies that meet buyer needs and get results you can brag about to your boss.
You'll learn how to:
- Produce the right content for the right people at the right time
- Optimize content for each phase of the buyer journey using business metrics
- Measure ROI for your content marketing budget—easily and accurately
SPEAKER
- Michael Brenner
- CEO, Marketing Insider Group
- @BrennerMichael
Michael Brenner was VP of content and digital marketing at SAP and CMO of multiple startups. He is a top content marketing influencer and now runs leading content marketing agency Marketing Insider Group. He is the author of The Content Formula and Mean People Suck.
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How to Level-Up Hyper-Personalized CX
There's more that goes into delivering exceptional customer experiences besides creating engaging content: How's the content performing? Is the content being optimized, customized, and reused? Are marketers able to see the results and full value of their efforts? Is the right content being consumed and engaged with by the right customer at the right time?
Join us for an in-depth look at how marketers can easily and efficiently streamline the entire lifecycle of their content. We'll discuss real-world cases and dive into core DAM capabilities, including modular content, digital rights management, content workflow, cross-functional collaboration, versioning control, compliance, and more.
You'll learn:
- How to reduce product launch timelines
- Which strategies lead to fewer content revisions (and lower creative costs)
- How to cut regulatory approval times
SPEAKER
- Samuel Chapman
- Vice-President, Content & Communications, Aprimo
- @Aprimo
Samuel Chapman is a content strategist, brand builder, and storyteller. He is VP of content & communications at Aprimo. Sam has 10+ years of experience building data-driven content programs for hyper-growth startup, mid-market, and enterprise B2B tech organizations.
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The Decision Journey: Create Intentional Content Your Audiences Can't Ignore
Relevance is red hot in today's always-on marketing landscape. Yet, our content strategies don't always support efforts to accelerate customers through their decision journey. Join marketing strategist Lauren Teague as she reveals a decision journey map framework used by the world's best marketers.
Lauren will show you how to develop your own road map that leads to content and campaigns your audience can't help but pay attention to. You'll walk away knowing how to support and accelerate your customers through their decision journey.
You'll learn:
- How to identify what your audience is doing, thinking, and feeling at every stage of their decision journey
- The framework to build decision journey maps that identify your brand's ideal response to audience needs
- How to share content at the right time and place to guide your audience to their (and your) ultimate goal
SPEAKER
- Lauren Teague
- Strategy & Content, Convince & Convert
- @LaurenTTeague
For 15 years, Lauren Teague has navigated through startups, nonprofits, event management, consultancies, and professional sports—including seven seasons as the original voice of @PGATOUR social media. A real-life minivan-driving soccer mom, Lauren is the president of her kids' co-op preschool and she co-hosts the Mom Buns Podcast.
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