Storytelling is magical—because it can attract, engage, and move people, including your prospects, buyers, employees, and colleagues.
Behind every successful business, there is always a story. Learn to tell that story effectively, and you'll learn how to attract more of the right kinds of customers. In this session, we'll explore multiple methods for creating a compelling narrative that—no matter who you are and no matter what you sell—moves your audience.
You'll learn how to:
- Unpack an ordinary transaction or service and turn it into a compelling story
- Transform stories that circulate in your business culture into stories worth remembering
- Use the power of perspective to shape the same story through multiple viewpoints
- Shape your company story into a narrative that is compelling and authentic
THIS WEBINAR FEATURES:
Bobby Lehew is a passionate storyteller, speaker, and creative writer who loves to feature stories of real-world success from entrepreneurs who thrive at building distinct brands with unique voices. He is the chief content officer for commonsku, a Cloud-based CRM, order management platform, and creative community that empowers entrepreneurs.
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