As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll.
But, there's obviously a reason it keeps coming up: It's important and often needs fixing. But if you attempt to mend the marketing-sales relationship only after something goes really wrong—like missed companywide goals—it can be too little, too late.
Join us for a discussion about:
- Speaking different languages and not having the right "vows" in the relationship between marketing and sales
- Where day-to-day alignment can go wrong
- Picking your battles
- Creating a mutually beneficial tech stack
- When it's time to call in the "couples' therapist"—and what that looks like
THIS SPONSORED WEBINAR FEATURES:
Randi Barshack is the CMO of RollWorks, an account-based marketing platform. She has 20+ years' experience in enterprise software, with expertise in building teams and translating technical innovation.
LinkedIn: Randi Barshack
Eric Wittlake is Sr. analyst at TOPO and leads its account-based strategy research. He also works directly with revenue and marketing leaders to drive growth through repeatable best-practices that increase customer value, improve acquisition, and drive expansion.
SPONSORED BY:
KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 45 minutes
- Presenter: Randi Barshack, Eric Wittlake
- Sponsor: RollWorks
- Element: Strategy
- Topic: Marketing Management
- Price: $0
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