It's a well-known fact that personalization can help increase engagement and conversions by giving your consumers a more relevant experience. However, most marketers are not taking full advantage of it, as planning and execution often result in "analysis paralysis."
Join this webinar to equip yourself with the tools and know-how to devise and maintain powerful personalization efforts.
You'll learn:
- Best practices for getting started with personalization
- How to master personalization from a crawl, walk, run approach
- Uncover different personalization strategies and decide which one best suits you
- The ingredients to launch and sustain a personalized solution in your continuous communications with customers
THIS SPONSORED WEBINAR FEATURES:
Lars Birkholm Petersen is co-founder of Altola, Inc. and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. He is an expert on advising enterprise organizations on data architecture and architecting personalized experiences.
Joe Henriques is president, North America, at Jahia. He has been a marketing-tech leader and strategist for 15+ years. Jahia and its partners rely on Joe to help prospective and current clients discover the full potential of digital transformation and Jahia’s products.
KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 60 minutes
- Presenter: Lars Birkholm Petersen, Joe Henriques
- Sponsor: Jahia, Inc. and Altola, Inc.
- Element: Plan, Communications
- Topic: Martech
- Price: $0