New customer acquisition is consistently ranked as one of the highest priorities for B2B marketers. But multiple research studies show that the majority of B2B organizations are failing to deliver on the promise of demand generation.
In this free webinar, you'll discover how your business can take a customer-centric position with your demand generation, create less content and fewer campaigns, improve your results, and provide a better buying experience.
You'll learn:
- How to develop a customer-centric approach to content and campaigns
- Ways to construct a content architecture that aligns to customers and requires less content
- How demand generation plays a role in customer experience
THIS WEBINAR FEATURES:
Carlos Hidalgo is founder and CEO of VisumCx and author of Driving Demand. He has over 20 years of experience delivering multi-channel B2B customer experiences and is widely recognized for his expertise on how organizations need to transform to meet buyer needs.
