Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

Great brands don't interrupt people by forcing their messages upon them—instead, they introduce content that generates engagement throughout the sales cycle.

In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

THIS VIDEO TUTORIAL FEATURES:

Michael Peggs

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in search engine optimization (SEO) and search engine marketing (SEM). He has worked at Google in business development, forming digital media and advertising partnerships in the US and Asia.

LinkedIn: Michael Peggs

Twitter: @MichaelPeggs

Rate this

KEY DETAILS

  • Presenter: Michael Peggs
  • Element: Plan, Create
  • Topic: Marketing Content, Demand Generation
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Video Tutorial, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.