MarketingProfs B2B Forum

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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.

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B2B Marketing Training for 1-1000 that answers every question you have.

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Whether you have a minute or an hour, you can learn what you need to know.

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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

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Website Optimization Friday Forum

April 11, 2025 — 11:30 AM ET

Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

How to Generate Unlimited Story Ideas

April 16, 2025 — 12:00 PM ET

Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

Website Conversion Rate Optimization | Working Webinar Series

April 23, 2025 — 1:00 AM ET

If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Leadership

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The State of Marketing and Sales Alignment in 2025

April 8, 2025 — 10:00 AM ET

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.