The Ultimate Guide to Trade Show Marketing : MarketingProfs Reports and Guide

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event's possible ROI.

That's because collecting and tracking attendee data is a widespread challenge for B2B brands.

But with the right KPIs, strategies, and technology integrations, you can capture more information about your booth visitors, improve follow-up, and improve your event ROI.

Download The Ultimate Guide to Trade Show Marketing to discover:

6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require)
5 ways to integrate technology to boost performance across your event management, marketing, and sales teams
Event strategies that raise results, including 6 pre-show considerations that increase attendance, 13 ways to lift on-site interactions, and a tiered post-show follow-up plan

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KEY DETAILS

Release Date: April 28, 2025
Sponsor: Cvent
Topic: Event Marketing, Martech
Price: $0

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THIS REPORT IS SPONSORED BY:

Cvent is the event platform that marketers use to maximize results from their event channel. From in-person events to webinars and virtual events, Cvent makes it easy to reach large audiences, engage attendees, capture data, and act on attendee insights so that you can amplify your event ROI.