The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era : MarketingProfs Reports and Guide

Content marketing was barely paying for itself in 2019, according to Walker Sands research.

But a lot has changed. SEO content, blogs, and trade journals have increased in value to customers. And generative AI is here to stay.

Discover what all that means for you in The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era. This report breaks down the changes in B2B content marketing over the past five years and lays out where today's marketers are going to stay competitive.

Inside, you'll learn:

How 99% of marketing leaders feel about AI—and, more important, how customers are reacting to AI content
10 factors to consider to maximize the value of your brand's content
The three most important considerations marketers identify for the success of content marketing in the next 12 months

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KEY DETAILS

Release Date: April 21, 2025
Sponsor: Walker Sands
Topic: Marketing Content, SEO, Artificial Intelligence
Price: $0

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Walker Sands is an outcome-based B2B marketing agency focused on strategy, strategic communications, creative content, and digital marketing. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, delivering on business objectives for 100+ clients around the world.