The Modern Marketing Data Stack

We live in a world of abundant software options. But with some 14,000¹ tools available today, how do you evaluate and strategically arrange the right tools to create a fully effective marketing data stack?

Don't worry. Snowflake did the work for you, analyzing usage patterns from 9,800+ active customers to understand what technologies they use for their marketing data stacks, and highlighting 89 of the most popular tools across 10 key categories. (You can find the detailed methodology here.)

And this free report isn't about just trends or the top tools. It's also about a complete shift in how marketers are using tech since the introduction of AI.

The report defines the new marketing normal—data gravity, generative AI, privacy, and more—and it clarifies what you need to know today to get ahead in B2B marketing.

Check out the report to learn how modern martech lets you:

• Target customers with a resolved identity across various channels and devices
• Maximize ROI with tools that algorithmically create, monitor, and optimize your media
• Improve engagement, conversion rates, customer satisfaction, brand loyalty, and ad spend with enriched data sets

_{¹ "The State of Martech 2024," by Scott Brinker and Frans Riemersma, May 7, 2024}