Scaling Your Event Program for ROI : MarketingProfs Reports and Guide

From webinars to in-person events, plus hybrid and on-demand content, respondents to this study say they're planning an average of 263 internal and external events this year.

And while profitability is important, the top three priorities are growth-driven: scaling organizations' meetings and events programs, increasing awareness and demand, and growing pipeline and revenue.

How are they doing it?

Discover how companies are using technology and internal Centers of Excellence (COE) to improve their event ROI in this free download.

In it, you'll discover how to:

Improve your ability to measure performance and demonstrate ROI
Deliver consistently personalized audience experiences with a Center of Excellence
Support consistent execution across your teams with access to best practices, standardized branding and data management, and best-fit technology

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KEY DETAILS

Release Date: April 22, 2024
Sponsor: Cvent
Topic: Event Marketing, Martech
Price: $0

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THIS REPORT IS SPONSORED BY:

Cvent is the event platform that marketers use to maximize results from their event channel. From in-person events to webinars and virtual events, Cvent makes it easy to reach large audiences, engage attendees, capture data, and act on attendee insights so that you can amplify your event ROI.