In response to growing expectations for a customized digital CX, marketing departments have recently increased their technology spend.
However, a lot of marketing technology is too complicated for the average brand team. This complexity hampers your ability to provide personalized digital experiences for your audience.
To stay agile, focus on first-party data, quality content, and flexible technology.
In this report, learn how to:
- Simplify content organization, access, and delivery across digital experiences
- Bridge the personal data trust gap between customers and marketers
- Quickly build campaigns and update websites without involving IT
THIS REPORT IS SPONSORED BY:
Acquia empowers ambitious brands to create digital customer experiences that matter. Acquia's Digital Experience Platform (DXP) enables marketers, developers, and IT to rapidly compose and deploy digital products and services to engage customers, enhance conversions, and help businesses stand out.