The Modern Customer Data Platform: Why You Need One Now and What You Need to Know : MarketingProfs Reports and Guide

A lot has changed in the last few years. Is your MarTech stack ready for what's next?

The Customer Data Platform (CDP) is a crucial part of your MarTech stack, yet only 10% of CDP users feel their current platform meets their needs. And just 1% believe their CDP will meet their future needs. (Uh-oh.)

Download The Modern Customer Data Platform: Why You Need One Now and What You Need to Know, from Snowflake and discover how the right CDP can help you optimize spend, boost productivity, and more.

You'll learn:

How the Customer Data Platform has evolved with growing data needs
The problem with traditional "single source of truth" CDPs
How to choose the best CDP strategy for your organization

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KEY DETAILS

Release Date: March 13, 2023
Sponsor: Snowflake
Topic: Martech
Price: $0

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