The Modern Customer Data Platform: Why You Need One Now and What You Need to Know : MarketingProfs Reports and Guide

A lot has changed in the last few years. Is your MarTech stack ready for what's next?

The Customer Data Platform (CDP) is a crucial part of your MarTech stack, yet only 10% of CDP users feel their current platform meets their needs. And just 1% believe their CDP will meet their future needs. (Uh-oh.)

Download The Modern Customer Data Platform: Why You Need One Now and What You Need to Know, from Snowflake and discover how the right CDP can help you optimize spend, boost productivity, and more.

You'll learn:

How the Customer Data Platform has evolved with growing data needs
The problem with traditional "single source of truth" CDPs
How to choose the best CDP strategy for your organization

Rate this

KEY DETAILS

Release Date: March 13, 2023
Sponsor: Snowflake
Topic: Martech
Price: $0

DOWNLOAD NOW

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.

First Name

Last Name

Business Email Address

Password

Confirm Password

Company

Job Title

Role

Phone

Address

City

State/Province

Postal/ZIP Code

Country

Business Type

Company Size

Marketing Team Size

Industry

Company Revenue

I understand that this report is sponsored by Snowflake and that, as a condition of accessing it at no cost, MarketingProfs will share my information with the sponsor. They may use it to send me marketing messages.

TERMS & CONDITIONS

By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS REPORT IS SPONSORED BY:

Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).