With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed... the wild, unregulated days of the internet are coming to a close.
What will this new landscape have in store for marketers?
Get ready with strategies that balance the use of data with respecting consumer privacy. You'll find them all inside A Marketer's Life Beyond (Third-Party) Cookies from TrustArc—available for download now.
You'll learn:
- Why the absence of third-party cookies is a good thing for both marketers and consumers
- How you can effectively use the data you collect with consent
- What tactics you can use as a marketer to create personalized campaigns and meaningful relationships with consumers
THIS REPORT IS SPONSORED BY:
Automating and simplifying the creation of end-to-end privacy management programs for organizations around the globe, TrustArc is the only company to deliver the depth of privacy intelligence—coupled with complete platform automation—essential for the growing number of privacy regulations in an ever-changing digital world. TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust.
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