What's so special about demand generation? It:
- Can be almost entirely automated to increase productivity
- Allows for sales to focus their efforts on successfully closing deals
- Covers the entire buyers' journey from prospect to lifelong customer
- Provides deep datasets to support decision-making and strategizing
- Puts the wants and needs of the customer/prospect first
- Ensures your sales pipeline is filled with better quality & qualified leads
- Uses a wide range of engagement channels to build awareness
But, good demand generation is hard.
And it can be costly if you get it wrong. But what does wrong mean? There is a lot of noise about what works best and what doesn't.
In the end, many businesses just throw everything at the wall to see what sticks... It's OK if you've been doing it that way up to now, at least you've been doing something, right?
Clearly, there's a shadow of doubt in your mind (perhaps a giant elephant size shadow) that your demand gen strategy isn't quite cutting it. Somewhere along the way, you're making one or two mistakes, and it's affecting the success of your business.
Fortunately, you've come to the right (virtual) place. This e-book shares the top 6 Demand Generation mistakes we see regularly. Understanding what these look like will help you to identify whether you are making them too. If so, don't panic, we've also included some helpful exercises to flesh out exactly where it's going wrong. We're going to help you refocus your attention on the areas that need it.
